Saving planet earth has become one of the most important goals of the last few years, and with this has come many innovative ways to help make a difference. Nathan Shedroff, a designer and businessman, has decided to make a change in the world through his experiences. He goes through his own design process where he asks questions such about what a more sustainable and meaningful world could look like. With these questions, his critical thinking as a designer allows him to come up with certain solutions. Shedroff shares some interesting statistics which allow people to think more about how we aren’t doing enough to help. Cuba is the most sustainable nation in the world right now, and India has the least consumerist population. These nations are much poorer than a place like America yet have the lifestyle and time to help change the future of our planet. He also explains how in places like Sau Paulo, Brazil, has taken little steps like making an above ground subway which has added convenience to the city and allowed the people a better transportation system and better air. Because of Shedroff’s background as a businessman, he is able to think on a more practical level about how to approach problems with looking at the social, ecological, and financial aspects of a project. Shedroff has many frameworks and strategy’s on how to help the world and approach problems, but his design process is what starts the thinking. If more people could take a realistic approach to designing to help the environment, rather than hurt the environment, more nations could be like Cuba, India, and Brazil, allowing earth to become a better place.
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